Lighting Tech Tip: 4 Ideas for 2022

As supply chain issues begin to diminish, trade allies will see new opportunities to finish off pending project installations and re-engage past customers. Looking ahead to next year, here’s Field Specialist Jeff Anderson’s list of action items for 2022:

1. Revisit projects and clients. Business owners have shown increased interest in revisiting past proposals now that businesses are open, and many are feeling more stability. Ask past customers and prospects if they’d like to review tabled projects. With utility energy efficiency budgets replenished on October 1, more incentive money may be available to help motivate customers to get new projects going.
2. Pay attention to staffing issues. Short-handed businesses are found across all sectors, including our own. Be mindful of issues affecting your clients and coordinate your service delivery around their schedule and ability to respond.
3. Educate yourself on LLLC. We’ve been talking about LLLCs for years, but the market remains nearly untapped. Early on, only a few manufacturers offered these products; today, nearly every manufacturer offers an LLLC and networked lighting control product. Many of your customers have already switched to LED; now, you can help them find deeper savings by adding controls. They’ll save energy and lower costs, and you’ll add more projects to your pipeline.
4. Think out of the box. It’s easy to be blinded by how we’ve always done things. Customers today are looking for creative thinkers who can help them solve more than one problem. As you look ahead to the new year, shake off the cobwebs and bring new products and solutions to help your customers level up their energy savings.

For more ideas on how to strengthen your business in 2022, talk with your regional field specialist.