Loyalty leads to advocacy. Advocates become promoters. A promoter is someone who recommends you to others. Consider the value that a promoter can bring to your business.
To deliver customer excellence and create promoters, you must empower your employees to act with the customer’s best interest in mind, which builds trust and enhances their experience. It’s not one thing that makes a great sales process. But if you don’t understand a customer’s true needs, you have little chance of making the sale.